Problem

 

Sales is a Black Box

Every company feeds leads into their sales funnel and gets orders out but when your Sales team misses their target and you, as a Managing or Finance Director, ask them them WHY, the answer is often vague, based on anecdotal evidence or even made up. Frustrating? How can you solve a problem you can’t see?

 

Unpredictability of Sales

Low sales are certainly one of the pains business leaders experience but sometimes it’s the unpredictability of sales that causes the most stress. Living in a constant uncertainty whether targets will be hit, missed or exceeded (which can lead to a whole new set of problems) is exhausting. Will you be able to deliver on commitments to your investors, creditors, clients, suppliers and employees?

 

Marketing spend that doesn’t deliver ROI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
Today’s breadth of available marketing channels is overwhelming. How many of them do you use? Which ones are working best for you and where are you just throwing money down the drain?

 

War between Sales & Marketing

Sales and Marketing departments, especially in bigger companies, are often disconnected. Instead of working together towards the same goal (more sales) they fight against each other. Sales blaming marketing for not providing quality leads and marketing complaining that sales don’t follow up on their leads. Truth is always somewhere in the middle and it’s the lack of transparency that prevents companies to maximise their potential.

 

Are you feeling uncertain your sales team will hit their target?

Have they missed their target and you can’t find out why? What’s missing in your company so you can feel strongly confident about your future revenue? Find out why by using our Sales MOT Diagnostics.