About Us

Martin Zeman - DDE leaderWelcome to Data Driven Era (DDE). We are a sales transformation consultancy that helps Managing Directors of Private Equity-backed businesses maximise the growth of their business by increasing the performance of their sales engine.

Our special ingredient is use of data instead of relying purely on experience of our consultants. In this fast changing world the past is no longer a good enough predictor of the future. Agility is what will help us survive and thrive and data gives us the edge to notice changing trends as soon as possible.

DDE was founded by Martin Zeman, a senior data consultant from Marks & Spencer where he’s been transforming their Business Intelligence System and Data Culture.

At DDE we challenge the status quo and bring simplicity and common sense back to business.